Our exportation project began in 2020, with the hiring of a consultancy specialized in the internationalization of companies.

Aiming to enter the market in different countries, a thorough study was carried out on topics such as the economy, the laws and taxes, in addition to a detailed analysis of pricing, consumer profile and product positioning facing global competition, among others.

In this way, we have established new strategies and guidelines regarding the training of the commercial team besides creating a catalog in foreign languages.

We also reaffirmed a new brand concept, placing Palheiros Paulistinha as a product with the “Made in Brazil” stamp, thus attracting significant sympathy and receptiveness among foreigners.